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X-WR-CALDESC:Events for AFS Society
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DTSTART:20230101T000000
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DTSTART;VALUE=DATE:20241106
DTEND;VALUE=DATE:20241108
DTSTAMP:20260430T065912
CREATED:20241218T051831Z
LAST-MODIFIED:20250717T203951Z
UID:683-1730851200-1731023999@www.afssociety.org
SUMMARY:Sales and Marketing Best Practices for the Filtration and Separation Industry
DESCRIPTION:Mr. Mark Willingham \nPart I – Wednesday\, November 6 from 9:00 a.m. – 11:00 a.m. CDT – 10:00 a.m. – 12:00 Noon – EDT\nPart II – Thursday\, November 7 from 9:00 a.m. – 11:00 a.m. CDT – 10:00 a.m. – 12:00 Noon – EDT \nFull Course (4 hours\, .4 CEUs) \n$425 AFS Members\n$495 Non-members \nRegister Now \nAbout the course: \nThis course will provide attendee with an understanding of basic and advanced sales and marketing principles\, specifically for the Filtration industry. \nLearning Objectives: \nAfter taking Sales and Marketing Principles for the Filtration Industry\, the learner will understand: \n\nSales Strategy Development -Target setting\, Sales channels\, Sales techniques\, Pricing strategy\nSales Planning – Forecasting\, Budgeting\, Sales quotas\nMarketing – Research\, Competition\, New Product Rationalization\, Tactical Marketing Actions\nSales Team – Recruiting\, Assessments\, Performance Monitoring\, Motivation & Incentives\, Coaching\nSales Process – Lead generation\, Sales Funnel\, Sales Pipeline Management\, CRM system\nSales Performance Analysis – KPI’s\, Reporting & Analytics\, Competitor Analysis\nSales Management Tools – CRM\, Automation Tools\, Reporting Tools\nLegal & Admin – Terms and Conditions\, NDA’s\, Non – Compete\, Credit/Payment Terms\,\nSales Rep/Distribution Contracts\, Warranties\n\nOutline: \n\nCompany mission & strategic plan\, the importance of these to the sales plan\nFiltration market overview and unique challenges of selling to this market\nKey sales basics – personnel\, compensation plans\, selling techniques\, customer segmentation\nPricing strategies and tactics\, margins\, mark – ups\, discounts\nMarketing – research and subsequent actions to be taken\nSales management tools – CRM\, prospect tracking\, reporting and automation tools\nLegal and administration\n\nWho Should Attend: \nThis course is tailored for all sales and marketing personnel with any level of experience or in any organizational position. \nInstructor:  \n \nMr. Mark Willingham is a High Point\, NC – based industrial filtration consultant. \nHe was formerly Vice President of Sales for Purolator Advanced Filtration in Greensboro\, NC. There\, he led a global team in sales/marketing of industrial filtration products\, primarily to Fortune 500 companies in the chemical processing\, pharmaceutical\, power generation\, and oil and gas market segments. He served in various sales management roles at Purolator for 20+ years. \nHe is a past Chairman of the American Filtration & Separations Society and has served on various AFS committees since the 1990’s. Willingham has extensive experience in all areas of sales and marketing management\, with a particular focus on new product research and launches\, developing/training/motivating sales teams\, value – based pricing\, and incentive compensation plans.
URL:https://www.afssociety.org/event/sales-and-marketing-best-practices-for-the-filtration-and-separation-industry/
CATEGORIES:On-Demand Courses
ATTACH;FMTTYPE=image/png:https://www.afssociety.org/wp-content/uploads/2024/12/Thumbnail_Sales_Marketing.png
ORGANIZER;CN="American Filtration and Separations Society":MAILTO:connie@afssociety.org
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